Twelve Days of Commerce: #11 JUNG+ Longevity

I’ve talked a lot in my previous articles about a few important elements: the power and psychology of great design, the art of building brand equity, and the value in founder-driven businesses. While simple to write about, the execution is anything but simple.

For the eleventh day of Christmas, we venture to New York to meet Simon Sakhai, the founder of JUNG+ Longevity. Simon embodies the qualities I’ve written about as a scientist, an academic, and a visionary for the future of democratizing longevity for the billions, not the billionaires.

Being a global citizen

If you asked ChatGPT for the résumé of an academic turned artistic innovator with experience founding and leading some of the most exciting and immersive creative projects in the art world, it would probably just share a link to Simon’s LinkedIn.

Prior to founding JUNG+ in 2022, Simon co-founded and led The Moving Museum alongside his partner, Aya Mousawi. The Moving Museum was a groundbreaking, decentralized cultural accelerator program designed to push the boundaries of contemporary art. The creative duo developed large-scale incubators, exhibitions, digital media initiatives, and events that brought cutting-edge art and creativity to global audiences, from London to Istanbul and Dubai. Their efforts earned industry accolades, including the Silver Lion at the Venice Biennale, and featured prominently in prestigious institutions such as Tate Modern and the Whitechapel Gallery.

In 2018, Simon turned his attention to the venture world, pioneering new projects and initiatives, including leading strategic ventures at Art Basel, consulting for various multinationals, and serving as an in-house entrepreneur at Misfit Ventures. It was in 2020 that Simon decided to enroll at Oxford University to obtain his MBA. During his time there, Simon’s growing interest in the science of aging fostered close relationships with some of the world’s most accredited researchers and scientists.

Building a targeted longevity protocol

Eventually elected president of the Oxford Society of Ageing and Longevity, Simon began conceptualizing what a true targeted longevity formula would look like. Initially focused on sleep, Simon’s vision for the brand evolved as he realized that combating aging as a disease required addressing all twelve pillars of aging. In 2022, Simon moved to New York and founded JUNG+, a roster of supplements designed to harness his scientific research and achieve this goal.

Simon’s meticulous nature as a visual perfectionist is evident in the way JUNG+ presents itself. From the packaging to the colors, the website and visuals, it’s hard not to fall in love with or admire the artistry in its design.

Longevity has become a hot topic over the past two years, drawing significant interest from investors and social media alike. With artificial intelligence now in play, discussions have emerged about its potential to accelerate research that could lead to improved and extended quality of life for mankind. JUNG+ has chosen to focus on a flagship launch, eagerly anticipated by the close community formed during its public release, with an emphasis on core products designed to deliver on its mission: Foundation Formula, Glucose Blocker, Sleep Formula, Cellular Skin Renewal and Fasting Tonic.

Working closely with Simon over the past year, I’ve witnessed JUNG+ emerge with an extraordinary reception, its success reflected in the remarkable lifetime value of its dedicated subscribers. As we look toward 2025, Simon envisions JUNG+ evolving into much more - a transformative ecosystem where members can intimately monitor and track their biological aging markers. Guided by visionary leadership, rooted in a niche that’s growing like wildfire, and offering products that harmonize art and science with precision, JUNG+ feels less like a brand and more like a movement.

Visit JUNG+