Opinion
A WHOOPing Masters from Rory McIlroy
WHOOP CEO shares The Master's Champion's WHOOP scores on route to his second win at Augusta, shortly after closing in on a $575M funding round
'Fake it till you make it' - the fastest way to validate your brand
“This business has so much potential.” – said every startup founder since the discovery of fire.
Iconic marketing campaigns of the last century
The theory of conspicuous consumption was introduced by economist and sociologist Thorstein Veblen in his work The Theory of the Leisure Class (1899). Veblen argued that people often purchase goods and services not only for their utility bu
Why Break Point is Netflix's worst sports docuseries
#1 - Things are a little more PG nowadays
The challenge in acquiring founder driven start-ups
The challenge in acquiring founder driven start-ups
Chasing wins not value in e-commerce
What does it mean to be a winner?
Tennis - A game of roulette
Firstly, I was honored and proud of the University of Memphis when I switched on the Open to see fellow Memphians receiving an award on Arthur Ashe for Tennis Facility of the Year. Tied to the same week, happened to be our first Memphis Ten
The importance of stereotyping in e-commerce
Stereotyping: An often unfair and untrue belief that many people have about all people or things with a particular characteristic.
Does being a former athlete make you a better hiring candidate?
It’s not always what you know
Painting a fake retail store and our first exit to Agora Brands
For those unaware, Alex (my partner) and I owned a D2C reseller business called EBC in the electric mobility space (e-bikes, e-scooters etc). We sold the company to Agora Brands (NYC based aggregator), in 2021. They were and still are an aw
Asking the RIGHT questions in your next ad agency interview
How boring would Mad Men be if it was 2024 and D. Draper is running Facebook Ads?
NIL and College Sports Bribery Practices
That’s me, at my final collegiate event at the NCAA’s, picking up a Final Four trophy with my partner in crime. We had gone from alternates to All-Americans to cap off our senior year at Memphis. After four years and 120+ matches, I graduat












