DC Index120.89-1.29%E-CommerceExclusive Interview with Michael Goldberg, founder of Effecty
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Dollar Commerce Index
120.89-0.82%
116 stocks/Cap weighted/Base 100 on Jan 2, 2024
DC Brands Index
42 stocks
85.94+0.06%
HIMS-6.70%top mover
DC Marketplace Index
22 stocks
147.15-1.39%
REAL-7.24%top mover
DC Software Index
49 stocks
103.71-0.62%
AFRM-9.47%top mover
Consumer Sentiment
51.7
-3.5UMich Aug 2026

Consumer spending drives ~70% of U.S. GDP and directly impacts e-commerce demand, ad budgets, and DTC customer acquisition costs. Readings above 80 signal optimism; below 60 signal pessimism.

Top Movers Today

Gainers
CHWY
+5.68%
BBWI
+5.28%
ETSY
+4.60%
DIBS
+3.95%
SUJA
+3.92%
Losers
AFRM
-9.47%
AKAM
-8.23%
FSLY
-7.71%
REAL
-7.24%
NET
-6.72%

E-Commerce ETFs

IBUY
Amplify Online Retail ETF
$68.69-0.79%
ONLN
ProShares Online Retail ETF
$56.68-0.87%
EBIZ
Global X E-commerce ETF
$28.78-0.38%
CLIX
ProShares Long Online/Short Stores
$58.45-0.55%
ARKF
ARK Fintech Innovation ETF
$45.91-3.27%

DC Brands Index

85.94+0.06%
NKE
-0.08%
Nike
$35.30
Wt: 4.3%$0.03
TPR
-0.17%
Tapestry
$115.03
Wt: 0.2%$0.20
RL
+0.41%
Ralph Lauren
$375.27
Wt: 0.3%+$1.52
LULU
-0.27%
Lululemon
$94.09
Wt: 1.6%$0.25
DECK
-1.43%
Deckers Outdoor
$82.82
Wt: 0.4%$1.20
ONON
+0.03%
On Holding
$35.50
Wt: 0.4%+$0.01
CHWY
+5.68%
Chewy
$20.83
Wt: 0.2%+$1.12
CELH
-2.72%
Celsius
$27.17
Wt: 0.4%$0.76
BROS
+3.13%
Dutch Bros
$39.17
Wt: 0.1%+$1.19
BIRK
-0.76%
Birkenstock
$33.92
Wt: 0.2%$0.26
CROX
+0.01%
Crocs
$117.54
Wt: 0.2%+$0.01
ANF
-0.76%
Abercrombie & Fitch
$149.74
Wt: 0.1%$1.14
HIMS
-6.70%
Hims & Hers
$27.72
Wt: 0.1%$1.99
ELF
-0.03%
e.l.f. Beauty
$108.13
Wt: 0.2%$0.03
PVH
-1.44%
PVH Corp.
$81.56
Wt: 0.2%$1.19
BBWI
+5.28%
Bath & Body Works
$18.95
Wt: 0.3%+$0.95
VSCO
+2.68%
Victoria's Secret
$83.82
Wt: 0.1%+$2.19
KTB
+1.65%
Kontoor Brands
$69.60
Wt: 0.1%+$1.13
FRPT
+2.93%
Freshpet
$68.10
Wt: 0.1%+$1.94
YETI
+2.97%
YETI
$40.51
Wt: 0.1%+$1.17
COLM
+1.12%
Columbia Sportswear
$57.70
Wt: 0.1%+$0.64
COCO
+1.65%
Vita Coco
$58.56
Wt: 0.0%+$0.95
WRBY
-6.03%
Warby Parker
$24.92
Wt: 0.0%$1.60
UAA
-2.24%
Under Armour
$4.79
Wt: 0.1%$0.11
CPRI
-0.92%
Capri Holdings
$15.02
Wt: 0.2%$0.14
SHOO
-0.02%
Steve Madden
$44.74
Wt: 0.1%$0.01
FIGS
+3.50%
FIGS
$18.63
Wt: 0.0%+$0.63
PTON
-3.07%
Peloton
$5.06
Wt: 0.1%$0.16
SONO
-0.68%
Sonos
$17.60
Wt: 0.1%$0.12
RVLV
+0.33%
Revolve
$21.60
Wt: 0.0%+$0.07
WWW
-1.15%
Wolverine World Wide
$18.83
Wt: 0.0%$0.22
GIII
+0.18%
G-III Apparel
$27.50
Wt: 0.0%+$0.05
CRI
-1.07%
Carter's
$31.49
Wt: 0.1%$0.34
GOOS
-1.62%
Canada Goose
$7.90
Wt: 0.0%$0.13
ODD
-2.22%
Oddity Tech
$21.63
Wt: 0.1%$0.49
SFIX
-2.45%
Stitch Fix
$2.39
Wt: 0.0%$0.06
HNST
-2.31%
Honest Company
$5.07
Wt: 0.0%$0.12
XPOF
-1.04%
Xponential Fitness
$4.77
Wt: 0.0%$0.05
LOVE
-3.36%
Lovesac
$14.09
Wt: 0.0%$0.49
RENT
-3.93%
Rent the Runway
$1.71
Wt: 0.0%$0.07
BIRD
-6.55%
Allbirds
$2.36
Wt: 0.0%$0.17
SUJA
+3.92%
Suja Life
$11.94
Wt: 0.0%+$0.45

DC Marketplace Index

147.15-1.39%
AMZN
-1.74%
Amazon
$254.08
Wt: 15.0%$4.50
BABA
+0.29%
Alibaba
$111.17
Wt: 5.0%+$0.32
SHOP
-2.28%
Shopify
$172.50
Wt: 2.5%$4.02
PDD
-0.62%
PDD (Temu)
$81.45
Wt: 5.1%$0.51
MELI
-1.97%
MercadoLibre
$1,839.11
Wt: 2.1%$36.93
DASH
-4.70%
DoorDash
$184.01
Wt: 1.0%$9.08
CVNA
-4.02%
Carvana
$57.96
Wt: 0.3%$2.43
SE
-0.65%
Sea Limited
$95.31
Wt: 0.6%$0.62
EBAY
+0.40%
eBay
$116.88
Wt: 0.6%+$0.47
JD
-0.37%
JD.com
$26.68
Wt: 1.1%$0.10
CPNG
-4.76%
Coupang
$14.40
Wt: 0.7%$0.72
GRAB
-2.35%
Grab Holdings
$2.91
Wt: 0.3%$0.07
RKUNY
-4.11%
Rakuten
$3.97
Wt: 0.2%$0.17
CART
-0.50%
Instacart
$49.40
Wt: 0.2%$0.25
W
-2.97%
Wayfair
$104.78
Wt: 0.2%$3.21
VIPS
-0.16%
Vipshop
$12.86
Wt: 0.3%$0.02
ETSY
+4.60%
Etsy
$82.93
Wt: 0.3%+$3.65
MCARY
+2.78%
Mercari
$12.00
Wt: 0.0%+$0.33
REAL
-7.24%
The RealReal
$9.10
Wt: 0.0%$0.71
JMIA
-2.03%
Jumia
$5.79
Wt: 0.0%$0.12
TDUP
-4.76%
ThredUp
$2.20
Wt: 0.0%$0.11
DIBS
+3.95%
1stDibs
$3.95
Wt: 0.0%+$0.15

DC Software Index

103.71-0.62%
V
-1.17%
Visa
$391.43
Wt: 14.2%$4.63
MA
-0.26%
Mastercard
$603.24
Wt: 10.5%$1.56
ADBE
+1.86%
Adobe
$240.68
Wt: 6.9%+$4.40
UPS
+1.04%
UPS
$95.78
Wt: 3.6%+$0.99
FDX
+0.24%
FedEx
$291.28
Wt: 1.7%+$0.69
NET
-6.72%
Cloudflare
$324.33
Wt: 0.7%$23.37
PYPL
-0.12%
PayPal
$56.10
Wt: 1.8%$0.07
XYZ
-1.31%
Block
$75.85
Wt: 1.1%$1.01
DDOG
-4.94%
Datadog
$269.33
Wt: 0.9%$14.01
FISV
-1.26%
Fiserv
$46.07
Wt: 2.2%$0.59
FIS
+0.77%
FIS
$35.47
Wt: 1.0%+$0.27
XPO
+2.18%
XPO Logistics
$185.10
Wt: 0.3%+$3.95
AFRM
-9.47%
Affirm
$70.51
Wt: 0.4%$7.38
TWLO
-3.72%
Twilio
$271.12
Wt: 0.4%$10.47
GPN
-1.21%
Global Payments
$80.89
Wt: 0.9%$0.99
TOST
-3.37%
Toast
$29.85
Wt: 0.3%$1.04
AKAM
-8.23%
Akamai
$91.71
Wt: 0.5%$8.22
PINS
-2.73%
Pinterest
$21.76
Wt: 0.6%$0.61
HUBS
+2.24%
HubSpot
$226.23
Wt: 0.7%+$4.95
GDDY
+0.32%
GoDaddy
$103.36
Wt: 0.4%+$0.33
TTD
+0.08%
The Trade Desk
$12.18
Wt: 0.9%+$0.01
SNAP
-6.01%
Snap
$6.10
Wt: 0.7%$0.39
MANH
-1.20%
Manhattan Assoc.
$220.04
Wt: 0.3%$2.67
GXO
-1.35%
GXO Logistics
$45.87
Wt: 0.2%$0.63
DSGX
+0.54%
Descartes Systems
$85.34
Wt: 0.2%+$0.46
GLBE
-1.62%
Global-e
$38.37
Wt: 0.2%$0.63
KLAR
-1.64%
Klarna
$13.16
Wt: 0.4%$0.22
KVYO
+0.35%
Klaviyo
$17.01
Wt: 0.2%+$0.06
ESTC
-2.40%
Elastic
$92.06
Wt: 0.3%$2.26
FOUR
-2.19%
Shift4 Payments
$37.99
Wt: 0.1%$0.85
CMRC
-2.38%
Commerce.com
$3.28
Wt: 0.0%$0.08
DLO
-2.20%
dLocal
$14.69
Wt: 0.1%$0.33
BILL
+0.45%
Bill Holdings
$44.18
Wt: 0.2%+$0.20
FSLY
-7.71%
Fastly
$25.00
Wt: 0.1%$2.09
BRZE
-2.35%
Braze
$28.25
Wt: 0.1%$0.68
SEZL
-5.34%
Sezzle
$123.11
Wt: 0.0%$6.94
MQ
-2.05%
Marqeta
$18.18
Wt: 0.1%$0.38
PAYO
-0.14%
Payoneer
$7.14
Wt: 0.1%$0.01
RAMP
-0.13%
LiveRamp
$37.61
Wt: 0.1%$0.05
DV
-0.44%
DoubleVerify
$13.50
Wt: 0.1%$0.06
FLYW
-1.10%
Flywire
$18.06
Wt: 0.1%$0.20
CXM
+0.00%
Sprinklr
$5.63
Wt: 0.1%+$0.00
LSPD
-3.46%
Lightspeed
$10.31
Wt: 0.1%$0.37
PGY
-5.67%
Pagaya
$16.81
Wt: 0.0%$1.01
TBLA
-1.16%
Taboola
$3.42
Wt: 0.0%$0.04
CRTO
-1.19%
Criteo
$14.89
Wt: 0.0%$0.18
AMPL
-2.05%
Amplitude
$15.29
Wt: 0.0%$0.32
VTEX
-2.87%
VTEX
$4.06
Wt: 0.0%$0.12
RSKD
-4.37%
Riskified
$8.09
Wt: 0.0%$0.37

Related Stocks

META
▼ 3.3%
Meta Platforms
$737.54
GOOG
▼ 1.7%
Alphabet
$343.65
PYPL
▼ 0.1%
PayPal
$56.10
XYZ
▼ 1.3%
Block (Square)
$75.85
PINS
▼ 2.7%
Pinterest
$21.76
SNAP
▼ 6.0%
Snap
$6.10
UBER
▼ 2.8%
Uber
$69.29
DASH
▼ 4.7%
DoorDash
$184.01
ABNB
▲ 0.9%
Airbnb
$167.06
WMT
▲ 3.5%
Walmart
$116.16
TGT
▲ 2.2%
Target
$155.31
COST
▲ 2.9%
Costco
$982.00
DUOL
▼ 0.3%
Duolingo
$139.73
MNST
▲ 2.1%
Monster Beverage
$44.22
BROS
▲ 3.1%
Dutch Bros
$39.17