DC IndexE-CommerceCountdown to the end of Google's Dynamic Search Ads
dollar·commerce
Alex Knight
Writer

Alex Knight

Co-Founder @ Igloo Media Group · Google Ads Lead

A former professional tennis player on the ATP Tour. Captained the University of Michigan Men’s Tennis Team and earned ITA All-American honours, ranking as high as No. 3 in the nation. Studied Ecology and Evolutionary Biology at Michigan. Co-founder of Igloo Media Group, where he leads the agency’s Google Ads practice and educates clients and team members across the paid search stack. Based in Tampa, FL.

1 articleTampa, FL
Recent articles
Countdown to the end of Google's Dynamic Search Ads
E-Commerce

Countdown to the end of Google's Dynamic Search Ads

Here's what's going to happen when Google makes the shift (whether you like it or not) from DSA to AI Max.

Alex KnightMay 11, 2026